Pure INNOVATE

Founded in 2013, PURE Innovate is the Australian arm of PURE Lighting and part of a New Zealand / Australian-owned family business operating across Australasia. From humble beginnings, we have grown into a premier distributor of LED lighting and a leading sports lighting specialist, distributing the PURE Lighting product range across Australia.

Leveraging extensive electrical industry experience, we design, manufacture, and distribute high-performance LED lighting solutions tailored to the unique needs of our customers. Our product range includes Sports Lighting, Lighting Poles, Smart Lighting, and more, delivered through complete end-to-end project capability.

At PURE Innovate, innovation meets expertise — and Innovation for Life is our commitment to delivering smarter, more efficient lighting solutions that perform today and into the future.